Strategy
Democratize access to clean energy investments by combining decentralized finance (DeFi) with real-world solar energy infrastructure.
Strategic Goals:
Enable global users to invest in solar projects through tokenized models.
Generate passive income for holders via revenue from energy sales.
Build a community-governed platform that scales solar deployment.
Create measurable climate and social impact in underserved regions.
Approach
Build a DeFi-powered crowdfunded solar protocol that’s transparent, scalable, and impact-driven.
Key Tactics:
Launch a native utility token and/or solar NFTs to fund projects.
Partner with trusted local solar operators and energy buyers.
Use smart contracts to manage fund flow, yield distribution, and governance.
Onboard community members via an educational, gamified experience.
Use real-time dashboards to track energy output and investor rewards.
Gradually decentralize to a DAO model where token holders vote on new projects.
Target Audience
Audience
Profile
Needs
Crypto Investors
DeFi natives, yield seekers, early adopters
Passive income, token utility, long-term sustainability
Impact Investors
ESG-conscious millennials, green funds, social entrepreneurs
Measurable environmental/social ROI
Climate Advocates
NGO backers, Gen Z changemakers, RadeFi community
Tools to support renewable energy and transparency
Emerging Market Residents
Energy-poor communities, rural partners
Access to solar power, infrastructure funding
Solar Developers
EPCs, local installers
Capital access, operational partnerships
Measurement (KPIs)
A. Financial KPIs
Total Value Locked (TVL) via token/NFT sales
Annual Yield Distributed to Token Holders
Number of Funded Projects
B. Impact KPIs
Total Solar Energy Produced (kWh)
CO₂ Emissions Offset (tons)
Households / Communities Electrified
Number of Active RadeFi Token Holders
C. Engagement KPIs
Community Growth (Discord, X, on-chain)
DAO Participation Rate
Project Reinvestment Cycle Completion
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