Strategy

Democratize access to clean energy investments by combining decentralized finance (DeFi) with real-world solar energy infrastructure.

Strategic Goals:

• Enable global users to invest in solar projects through tokenized models.

• Generate passive income for holders via revenue from energy sales.

• Build a community-governed platform that scales solar deployment.

• Create measurable climate and social impact in underserved regions.

Approach

Build a DeFi-powered crowdfunded solar protocol that’s transparent, scalable, and impact-driven.

Key Tactics:

• Launch a native utility token and/or solar NFTs to fund projects.

• Partner with trusted local solar operators and energy buyers.

• Use smart contracts to manage fund flow, yield distribution, and governance.

• Onboard community members via an educational, gamified experience.

• Use real-time dashboards to track energy output and investor rewards.

• Gradually decentralize to a DAO model where token holders vote on new projects.

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Target Audience

Audience	Profile	Needs
Crypto Investors	DeFi natives, yield seekers, early adopters	Passive income, token utility, long-term sustainability
Impact Investors	ESG-conscious millennials, green funds, social entrepreneurs	Measurable environmental/social ROI
Climate Advocates	NGO backers, Gen Z changemakers, RadeFi community	Tools to support renewable energy and transparency
Emerging Market Residents	Energy-poor communities, rural partners	Access to solar power, infrastructure funding
Solar Developers	EPCs, local installers	Capital access, operational partnerships

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Measurement (KPIs)

A. Financial KPIs

• Total Value Locked (TVL) via token/NFT sales

• Annual Yield Distributed to Token Holders

• Number of Funded Projects

B. Impact KPIs

• Total Solar Energy Produced (kWh)

• CO₂ Emissions Offset (tons)

• Households / Communities Electrified

• Number of Active RadeFi Token Holders

C. Engagement KPIs

• Community Growth (Discord, X, on-chain)

• DAO Participation Rate

• Project Reinvestment Cycle Completion